Tim is an experienced commercial marketer with a background in FMCG brands, including Vodafone, Red Bull, Virgin, and Small Luxury Hotels of the World. He joined Burgess in 2018 as Chief Marketing Officer, lured by the opportunity to bring a fresh approach to an owner-operated business and to the yachting industry in general, which he regards as the pinnacle of luxury travel.
 
As Department Head, Tim manages the day-to-day operations of the global Burgess brand and runs a self-sufficient team of 20 people covering all disciplines, from the written word to video content. He also works alongside the strategic board to ensure the brand remains future fit and relevant to both existing and emerging audiences.
 
In 2020, Tim led Burgess through a successful rebrand to rejuvenate the company image, including a relaunch of the website, which resulted in a 20% increase in performance, year on year. The company’s continual transition from an offline brand to a more digitally focused organisation has led to repeated success in its digital performance, from online enquiries to conversion rates.

Tim strongly believes that marketing acts as an agency for the company’s revenue generating departments and strives to empower his team to work collaboratively and embrace the Burgess culture. This comes to the fore when developing key customer experiences, such as an international boat show, when the company’s 360-degree offering is successfully articulated on a global stage.

'I’m a generalist marketeer, which means I bring a multi-led experience of marketing to the company, from brand strategy to people management, championing the cross-pollination of ideas across all departments,' says Tim. 'I believe my expertise as a senior marketeer is most evident in my enthusiasm to challenge the status quo, strategically benchmarking against other luxury verticals to pinpoint and engage with the Burgess client of tomorrow.'