First I want to say that I'm really pleased with the result, I think it's one of our best videos. The difference between a good shoot and an amazing one is the captain and crew so huge kudos to them for understanding why this was so important and for making our job easier. I must also give enormous credit to the owner for trusting us to deliver our creative vision for EXCELLENCE.
There was a Burgess team behind every shot in this video. We were art directing every scene because the brief for this video was to create a personality for the yacht - it was almost like creating a mini movie. On the photography side, we came back from this shoot with over 20,000 images and we edited them down to maybe 80 or 100 shots that really meet the brief, it's so critical to creating that personality for the yacht.
Everything highlights the stand out nature of the yacht but it's also a bit different, it's dynamic and energetic and it really brings to life the experience of being on board. It differentiates the yacht from all others.
Essentially it tells a story and I think all good marketing messages should do that. It really recreates the essence of being on board, an escape from work but you can still work if you need to. It's people taking the opportunity to just completely relax and chill out and this video does that beautifully.
The planning for that outcome starts months before the shoot. There is a huge amount of logistics for Kirsty to control. First there is the yacht itself, we have to make sure that captain and crew are fully on board with the shoot. We always explain that a shoot is like a very busy charter, it is very demanding on a captain and crew, whether that's sailing the yacht to where we need to be depending on the weather, wind, light, everything in terms of exterior and interior shots. It tends to be early mornings and very late evenings to be able to capture the light in the best way for the various different shots, then obviously sunset shots as well.