Burgess yacht branding - refreshing the essence.

Published 27 July 2023

Burgess is the only brokerage house that can truly offer full-service marketing support in-house. Our multi-disciplined team has global, multi-category experience from both client and agency sides enabling us to build bespoke solutions to any yacht marketing challenge. Part of that unique portfolio of services is creating, or recreating, a yacht’s brand. 

A full strategic overhaul of the brand can bring a unique perspective and personality to the yacht and can broaden the appeal to the relevant audience. We can support you with all types of branding projects from a colour palette evolution or simple brand refresh to a full brand strategy execution. 

TITANIA is a fantastically successful because she in superb condition, has lavish amenities, a wealth of toys, a crew that loves to charter and an owner who is always open to innovative marketing

The owner of the 73m (239.4ft) Lurssen TITANIA, a supremely successful charter yacht, invited us to weave our magic. With Head of Brand Design Scott Campbell leading the team, the only place to start was the yacht’s name.  

Titania is the Queen of the Fairies in Shakespeare’s A Midsummer Night’s Dream and that instantly lead us to the concept of a modern fairytale. This is a place where SeaBobs magically transform guests into dolphins, where spa treatments leave you floating on a cloud, where crew become sprites bringing all kinds of delights.

TITANIA's figurehead and literary inspiration was central to refreshing the yacht's identity

By choosing TITANIA, you are choosing to escape everyday life, just for a little while, and to immerse yourself instead in a mythical world of fantastical possibilities, unimaginable experiences and endless delights. 

Led by our wise, kind Captain and entertained by our talented crew, a modern fairytale awaits in our floating wonderland. TITANIA, as you’ll discover, is the happiest dream you can dream. 

The illustration embossed on the corporate brochure's cover along with the yacht name gold-foiled in a bold, serif font

An illustrator was briefed to create a wonderland with Titania herself, inspired by the yacht’s iconic figurehead, at its heart. This would be embossed in full onto the yacht brochure’s cover to create textural excitement.

All of the yacht's signature features and services were translated into a fantasy world where 'anything is possible', which is entirely suitable for TITANIA

Where resolution could be closely controlled, individual hand-drawn vignettes were used to illustrate breakfast, lunch, dinner and spa treatment menus, stationery and business cards.

Deck crew have the primary logo on the chest with vignettes on the back

Elsewhere the design was simplified into an iconic logo for use on crew uniforms, linen, umbrellas and on the yacht and its tenders. 

The rebranding can be applied to any accessory to embed the yacht's reinvigorated character

If your yacht feels in need of spiritual renewal, we would be delighted to discover its essence and put it centre stage. Do please get in touch.

To find out more about Burgess’ yachts for sale and yachts for charter, please contact a Burgess broker. Alternatively, get in touch with one of our offices directly: LondonMonacoNew YorkMiamiSingapore or all other locations.

- Yachts, prices and availability are correct at the time of publication.

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